I get this question a lot, “does my website really matter?” Well, if you want your fitness gym’s website to be a good representation of your business, then YES your website absolutely matters. Your site needs to be well designed, optimized and functional.
If a potential lead lands on your page and sees a cheap looking website, what’s to stop them from thinking you’ve cheapened out on your gym services too? After all, an amazing gym website is a great way for potential clients to preview how it looks like. First impressions are everything. In fact, 94% of a user’s first impressions are design-related and research shows a viewer takes only a fraction of a second to form their opinion.
There are potential customers using the internet to find gym services just like yours. So if your website sucks, you run the risk of losing business to a competitor down the street with a better designed site.
Your website is your online business card
Think of your website as a window to your own digital gym space, it’s your online business card. Ideally, your web pages are filled with high-quality photos of your gym, exciting news, engaging articles of special events, and your mission on how you’re working to help people get in shape. Fresh visual elements and relevant content can help establish you as a leading authority in the health and fitness field. Customers will love coming back and will want your expertise. So, does you website really matter? Yes! Especially when clients love you so much that they can easily share it!
SEO
Don’t forget about satisfying elements of SEO. Having a website of your own allows you more control to optimize for search. How will anyone online find you? Update your content regularly to help keep Google happy so it helps bring online traffic in. If you’re optimizing your web pages with engaging and relevant content you will have a better chance of viewers finding you when conducting a search. Achieving higher rankings with Google is much easier than hoping your Yelp listing comes up when a user googles your gym services.
Still questioning whether having your website really matters?
Quality optimized websites are designed to be unique and memorable in order to give you a good return on your investment. When aligned with your social media advertising goals your gym website is vital to generating good leads.
Whether it is purchasing one of your membership packages, contacting you, or subscribing to your email list, a fully functional website can help your business grow.
In fact, a well-designed website can give you the following benefits:
- help drive regular visitors in that can potentially turn into good leads
- attract potential clients to become familiar with your brand
- establish you as a leader in the health and fitness industry
We take things seriously
Finding a quality web designer will begin with an initial phase of researching your target market. As we research your gym, we learn who your customers are, what makes your service unique, and what sets your business apart from your competitors. We recognize the importance of asking these questions so that your website is designed to be an effective marketing tool for you to use.
Researching the needs of your customer also allows us to understand your target market so that we’re better equipped to design your website to meet your business goals. This gives you a nice return on your investment.
Your website is the face of your company. It’s constantly working round the clock to make your business available to anyone searching. Your site is a valuable marketing tool. It can be used to promote your business to all current and prospective leads.
This is why a quality optimized website is a long term investment in the future. Not just any designer will work. You will need a loyal and reliable web partner to help promote your fitness gym for years to come.
So, does your website still matter today? In order for your goals to be met, absolutely. You simply can’t afford not to have one.
Let us help you get a fully functional website to support your business goals.
