People often ask me “What should I put on my homepage?” It’s a great question because in just a matter of seconds, the homepage of your website creates an overall impression of your company. Visitors need to quickly know what it is you do and what’s in it for them. It must be fairly easy to scan and find what they’re looking for when they land on your homepage.
That’s why we tell our clients to only include what’s important. We recommend the following 5 things you need to put on your homepage:
1. Logo
Your logo is the heart of your business brand and identity. It should be clearly visible for clients so they can recognize and connect with your brand.
2. Photos
Photos need to be large and be relevant images that visitors can relate to. Users best empathize with photos of human faces that are smiling, customers using your product or engaging with your service.
3. Text Copy Content
The copy on your homepage must be easy to read and speak the language of your customers. No industry jargon should be here, a visitor needs to understand the page quickly.
4. Call To Action
The eye path of your homepage should direct visitors to the next logical step. CTA’s must be worded simply, positioned well in bold and above the fold, and then contrasted with the rest of the page. Some examples are “Free Trial Offer,” “Learn More,” and “Contact Us.”
5. Contact information
A visitor should clearly find your phone number and your physical or email address to contact you quickly.
6. Social Proof
The element of social proof adds a sense of credibility and integrity to your business. Testimonials and social media buttons are good examples of social proof that shows your business is worth the user’s extra time it takes to learn more.
*So, there’s our list of the 5 things you need to put on your homepage! It’s important to include these elements on the most important page of your website. After seeing your homepage, visitors should know what the purpose of your website is and learn how your business can help them.
