Choosing keywords for your website may seem like an overwhelming task. But it’s an important step in building the foundation of your web project. Your website’s success relies on bringing in customers to your website and keeping them there long enough to convert. In order to do this, you will need to follow through on several exercises that allow you to focus on your client.
In order to generate targeted traffic, you will need to determine the proper wording customers would use to find your business. Don’t worry, it’s not that hard to do. In fact, we’ll help you with several ways you can get started. Here are 3 tips for efficiently choosing keywords for your website:
1. Get into the mind of your customer’s.
Identify your target audience then begin to think just like your customer. Thinking from their perspective, will make it easier when creating your initial list of keywords. Really get into the mind of your customer and ask yourself, “What would I type in Google’s search box if I wanted to find one of my products or services?” You can enlist the help of people you trust for their opinions. You will want to work with those who have a good understanding of what you do and offer. What keywords would your business peers, family or friends use to find you? The customer’s perspective is so important in this first step to choosing keywords for your website.
2. Scope out your competition.
List your 5 biggest competitors. Spend enough time looking at each of their websites to see what keywords they are targeting. You can see what keywords they’re using by looking at their meta tags. Scoping out which keywords your competitors are focusing on may reveal the keyword phrases you overlooked and should be using yourself.
3. Choose long tailed keywords.
Long tailed keywords consist of three or more words or phrases. While long tailed keyword phrases yield lower search volumes, they generally attract more relevant traffic. I’d look at 10k or less views per month and focus on using those keywords when talking about your product or service in your website’s content. You can really gain a better sense of what your customer’s needs are. Long tailed keywords are also lower in competition and are easier to rank well for.
*Choosing keywords for your website doesn’t have to be a chore. Aim at focusing on needs or wants from your customer’s perspective. This will help you understand which keywords your target audience would actually use when searching online for your business. Then focus on using these keywords in your website’s content. Aim at choosing keywords on your website pages and blog posts when writing content for your business. With the right keyword phrases incorporated into your website’s content, your website will attract the right kind of customer to your site.
If you need more tips for your website, read this post on 2 Things That Make Your Website Better here.